CCAP

Branding

Canadian Campaign for Afghan Peace

A political program launched in 2021 by AYEDI. The Canadian Campaign for Afghan Peace (CCAP) aims to advocate to Canadian decision makers and the Canadian public to take further action for Afghanistan. It involves two components: 1) awareness through a public education campaign, and 2) action through an open letter that has been sent to key decision-makers and endorsed by local, national, and international organizations and leaders. CCAP is a grassroots collaborative effort between community organizers, activists, and leaders from diverse fields.

"Email, Tweet, Call, Share"

The goal to designing the visuals to CCAP's presence on social media was an eye catching, professional, and mature appearance, but also keeping in mind that CCAP's content will be translated into three different languages (French, Farsi, Pashto). Working alongside a research team, lawyers, activists, translators, and a social media director. We were able to have a successful launch that grabbed the attention of news anchors, journalists and political parties

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