irena
faiz
Innovative
Passionate
Imaginative
hello!
I am a graphic designer who has been freelancing for six years, and a recent graduate from OCAD univeristy with a bachelors in graphic design as well as minor in entrepreneurship and social innovation. I volunteer my time for the non-profit organization, AYEDI (Afghan youth engagement development initiative), as member of the executive board and main graphic designer. As a designer I have a deep passion for creating sleek and aesthetically pleasing designs.
Before starting a project I like to invent fantasy scenarios, developing a story on how each piece will live in the world I create. My inspirations for design comes from my love of science fiction movies and deep fondness for ancient history. I love to incorporate my heritage with modern design and continue to use Canadian, Central Asian, and Islamic art in my work. I want to show the world what it means to be an Afghan designer and how an individual from the diaspora can harmoniously meld together these cultures through my work.
achievements
my experience
Lead designer
Lead Designer for National Creative Services, I was responsible for overseeing the creative requests for HR and Inclusion, Diversity & Equity portfolio as well as developing creative assets for internal & external campaigns. I contributed to the creative development of large-scale National and Global campaigns, while also supervising various international teams for creative requests. I designed assets for digital marketing initiatives and National reports
Visual Designer
Collaborated on a three month contract with eShipper working as a visual designer and illustrator. During the contract I was tasked with developing a rebrand for the company's online platform, introducing a mascot and personalized sketches for the blog. I designed an onboarding package, I.T. posters, worked on campaign designs, and managed their graphics for social media. Working alongside the visual and marketing team.
volunteer
I volunteer my time as a graphic designer and official executive board member of AYEDI. I rebranded the non-profit, developing an identity and brand book for the organization. I designed multiple logos for the different programs launched by AYEDI as well as motion graphics for each logo. I focus on designed social media content, political campaigns, parliament letters as we as apparel.
