Move2Help

Founded in 2018, AYEDI is a federally registered non-partisan, non-profit organization that instills civic engagement and social development. The organization supports Afghan youth by creating initiative such as mentorship and incubator programs as well as political advocacy campaigns to bring issues that effect Afghans to the Canadian public.

Move2Help Prototype

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The Problem

Original Website lacked info

The redesign introduced a refined color system, simplified layout, and a clearer content hierarchy to create a more cohesive and welcoming user experience. A key shift was placing greater emphasis on showcasing active and past campaigns, allowing users to immediately see the impact of Move2Help and how they could get involved. This approach was informed by usability testing and peer feedback, which consistently highlighted the need for stronger storytelling and credibility.

Through iterative wireframing, visual research, and user feedback, the final high-fidelity wireframe delivers a more intuitive, trustworthy, and engaging experience, designed to encourage donations, attract new fundraisers, and strengthen the sense of community at the core of Move2Help.

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